Services for Landowners
& Developers
Why developers choose Fluent
Unlocking land potential through thoughtful, high-quality design
At Fluent, we partner with landowners and developers to deliver expert-led, end-to-end architectural services that maximise land value and unlock development potential. Whether you’re considering a small infill site or a large residential scheme, our experienced in-house team provides the insight, design quality, and planning expertise needed to turn your vision into reality..
Why choose Fluent for your development projects?
Trusted by house builders across London and the South East
✅ Integrated Expertise
Planning consultants, designers, and technical specialists all under one roof — giving you one streamlined point of contact.
✅ Regional Planning Knowledge
Decades of experience navigating local authority processes across London, Surrey, Berkshire, and beyond.
✅ Technology-Driven Accuracy
Leica laser scanning, Autodesk Revit, and VR tools bring clarity, precision, and impact to every project.
✅ End-to-End Support
From feasibility studies to builder introductions — we’re with you at every stage.
Your Architectural Partner for Smarter Development
At Fluent, we understand the challenges house builders and developers face — from tight timelines and budget restrictions to increasing planning complexity and market pressure. Our mission is simple: to help you unlock value at every stage through thoughtful, efficient, and commercially savvy design.
We work collaboratively with you to balance design vision with commercial goals — optimising layouts for land value, sales appeal, and buildability, all while maintaining compliance and maximising planning success.
But we don’t stop at great design. We ensure your project runs smoothly from concept to construction by providing:
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Precise technical delivery
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Realistic timelines
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Ongoing cost control
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Reliable, responsive communication
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Design that’s ready to build, not just to imagine
Our approach
Laying the Groundwork for Informed Decisions
We start by understanding the potential of your site through detailed feasibility studies and early-stage concept design. This includes:
- Planning Policy Research – Site-specific planning analysis including Local Plan policies, Green Belt considerations, conservation areas, flood zones, and tree constraints.
- Site Appraisals – Identification of site opportunities and constraints to guide development options.
- Conceptual Layouts – Initial sketch layouts showing potential house numbers, sizes, and positioning to evaluate yield and design possibilities.
Benefit: Get clarity on what’s possible, helping you make informed investment decisions with minimal upfront cost.
With a strong concept in place, we move into detailed design and manage the planning submission process from start to finish.
✅ Full Design Drawings – Including site plans, floor plans, elevations, and street scenes tailored to local character and planning context.
✅ Planning Statements – Professionally written to support your application and justify the design.
✅ Application Management – We liaise directly with the council to submit and manage your planning application, keeping you updated throughout.
Benefit: Maximise your chances of planning approval with a well-considered, complete package led by experienced professionals.
Designs Ready to Build
We provide the technical detail needed to take your project to the construction phase efficiently and with confidence.
- Full Working Drawing Package – Including foundation layouts, drainage and services plans, floor plans, elevations and detailed sections.
- Coordination with Structural Engineers – We manage and incorporate structural inputs seamlessly.
- Compliance-Ready Drawings – Aligned with building regulations and ready for submission to Building Control.
Benefit: Reduce construction risks with clear, accurate drawings that ensure builders and contractors can deliver to your specifications.
Testimonial
Quality design, great time efficiency and value for your money!
Who else can provide those three across the board (Architectural plans, Building regs and Structural design)? I have been working with Fluent for the past 6 years and do not see any reasons why to look elsewhere.
From the single house extension to multiple new dwellings and conversion they get it right. And what a pleasure to make a change on Friday morning and getting it back the same day…
Dominic Lambrecht, Indigo Ridge Developments
A Smarter, Safer Way to Work
We understand that many developers are cautious about external design consultants — and rightly so. Misaligned timelines, inconsistent drawings, and poor communication can cause costly setbacks.
That’s where Fluent is different.
With over a decade in residential planning and 20+ years’ experience designing medium to large-scale residential developments, we’ve become a trusted architectural partner for builders who demand both design excellence and operational reliability.
You’ll benefit from:
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A single, experienced team working seamlessly across disciplines
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Designs that are feasible, buildable, and tailored to your specific site constraints
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Planning strategies shaped by real-world knowledge of local authorities
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Fast, clear communication at every step
Meet Our Leadership Team
Ellen Cullen
Planning Consultant
Over 10 years of experience in residential planning, specialising in navigating complex local policies, Green Belt constraints, and delivering approvals for high-value sites.
Neville Millin
Head Designer
With 20 years’ experience in medium and large-scale residential developments, Neville leads our design team with a focus on site optimisation, planning strategy, and high-quality, buildable design that aligns with both developer goals and planning expectations.
Chris Tough
Senior Architectural Technician & BIM Manager
With over 10 years’ experience as an architectural technician and BIM manager, Chris brings a wealth of expertise in delivering large-scale residential developments. His technical precision and deep understanding of Building Information Modelling ensure every project is efficient, coordinated, and built for success.
From infill sites to multi-unit schemes
Whether you’re unlocking the potential of a compact infill plot or overseeing a large-scale residential development, we combine design intelligence with commercial awareness to maximise every opportunity. Our in-house team of designers, planning consultants, and technical experts work seamlessly together to guide your project from feasibility through to detailed consent and beyond.
By focusing on increasing site value, reducing planning and construction risk, and delivering high-quality homes that buyers genuinely want, we ensure developments progress smoothly without unnecessary delays or escalating costs.
Below are just a few examples of projects where we’ve supported land agents and developers in realising the full potential of their sites.
Mixed use scheme – Northwood, London Borough of Hillingdon
This development involved the design of a new three-storey apartment block, delivering five high-quality one- and two-bedroom apartments, alongside the sensitive conversion of an existing building to create a modern mixed-use scheme.
Our team managed the full planning and technical process, preparing both planning and building regulation drawings and securing approvals to ensure the project met all local authority requirements. By combining careful design with practical delivery solutions, we created a development that maximises site potential while providing contemporary, desirable living and working spaces.
30 Unit scheme – Norton Heath, Essex
We successfully obtained planning consent for a new residential development of 30 dwellings, ranging from two- to five-bedroom family homes. The scheme was carefully designed to create a balanced mix of housing types, reflecting local demand while complementing the surrounding context. Our involvement covered the full planning process, from initial feasibility through to the submission and management of the application, ensuring the development maximised the site’s potential and met local authority requirements.
Residential Development – Calcot, Reading
This site, originally granted outline planning consent for four detached dwellings, was progressed by our planning and design team to achieve full detailed planning approval. In addition, we successfully managed and secured the discharge of several planning conditions, streamlining the process and reducing risk for the developer. Our approach ensured the project was ready to move seamlessly into the construction phase, saving valuable time while maximising the site’s potential.
Essex Feasibility plan
We carried out a detailed feasibility study for a potential development of 32 dwellings, assessing the site’s opportunities and constraints at an early stage. Working closely with our in-house planning consultants, we were able to provide clear, practical advice on layout options, planning considerations, and overall deliverability. Our feasibility service helps land agents and developers make informed decisions, maximise site value, and approach planning applications with confidence.
Listed building conversion – Northwood, London Borough of Hillingdon
This development involved the sensitive conversion of a locally listed building into five luxury one- and two-bedroom apartments, carefully preserving its historic character while introducing modern comforts. Alongside this, we designed and secured planning and building regulation approvals for two new apartment blocks, providing a further 27 two- and three-bedroom homes complete with basement parking.
Our team managed the full planning and technical process, from initial concept through to detailed approvals, ensuring the scheme met local authority requirements and delivered high-quality living spaces. By balancing heritage considerations with contemporary design, we created a development that enhances the area, maximises site potential, and meets the expectations of both buyers and developers.
3D Walkthrough
Care Home Conversion to 9 Residential Units
Our designs transformed a former care home into nine self-contained residential units, featuring a single-storey detached dwelling . The project also included updated fenestration, bin and cycle stores, parking, vehicular access, and landscaping.
Our team managed all plans and approvals, including committee representation, building regulations, structural calculations, and a VR model to visualise the proposed development.
This project highlights our integrated approach, ensuring smooth progression from initial survey to planning approval and client-ready visualisation, delivered with precision and attention to detail.
We work closely with land agents and developers from the earliest stages, providing expert guidance on feasibility, planning, and design to ensure your project achieves its full potential.
Whether you’re exploring new opportunities or navigating complex planning requirements, our team is here to streamline the process, reduce risk, and deliver schemes that are both commercially successful and beautifully designed.
Get in touch early to see how we can help bring your vision to life.
